GM wants to build Chevys in Europe, move Opel upmarket

General Motors CEO Dan Akerson plans to conquer Europe, and brings with him Chevrolet. Of course, the Bowtie brand has been available across the pond since 2005, but his cars are not just selling in droves. The head of GM has big plans for his coming means European car umbrella, which changes.

General Motors' production of Euro-market Chevrolet vehicles will start in Europe. This is not the case tomorrow, but it must happen in the near future and knows Akerson. This step will help you ship products, stimulate the European and thus to win the GM assembly plant in momentum with the Chevrolet brand in Europe.

In addition to changes in production, GM will begin to go further exclusive Opel. Opel is positioned as a premium brand to be more ideal head-to-head with Volkswagen, Chevrolet will be the entry-level brand for General Motors Europe.