Ford discloses more details on Lincoln's transformation

The Ford Motor Company has finally marshalling of resources and money to Lincoln a true luxury brand again. While the company is held to discuss the details of his plan, it is sufficient for now to disclose, to let the world know that this is a serious effort. And the early signs are encouraging.

The focal point of this change is to venture into new products and dealers have been significantly improved. And the key to the performance, which is a new organizational structure for Lincoln. Until the 1950s, Lincoln was a stand-alone "at home" with its own headquarters, designers, engineers and assembly. The new organization is not new, the original "house" concept, but it's a big step in the right direction.

Lincoln says that he does not have to give up their traditional customers, but it needs a new generation of buyers, people with a different mindset than psychographic, the cars from the city to the last quarter century to win. But while it may not give these buyers, they say, suffering from benign neglect, can not be too far from the truth.

Of course, other luxury brands are not sitting still, and new entrants such as Hyundai Equus in the game every day is just back from Lincoln all the more difficult. Nevertheless, the Ford Motor Company's vast resources, and here's how she wants it to work.