Report Ford to Take Lincoln Global

Ford has plans to change that, but first Lincoln is due for a massive overhaul. As of October 2010, Ford is in the process of shutting down its Mercury brand, leaving it with a very health Ford brand and an ailing Lincoln brand. Lincoln has seen some new product in recent years, but it lacks the distinctive product line consumers want in a luxury moniker.Speaking at the 2010 Paris Motor Show,

2011 Subaru Impreza WRX

One point three inches. How much difference can it make? That depends on what you’re measuring. If you’re comparing the 2010 Subaru Impreza WRX to the 2011, that small measurement makes all the difference in the world.If you’re a Subie fan, you’ve already read our First Drive. The headline news for the 2010-to-2011 changeover is that the WRX gained the STI model’s widebody fenders and 1.3-inch

Find of the Day: 1999 Sbarro GT1 show car

GT1 road cars are hard to come by. Manufacturers are required by some motorsport sanctioning bodies to homologate their racecars with production versions, but these often fetch millions of dollars and are only made in extremely limited quantities. All the more so for Sbarro’s GT1 show car.Built to celebrate Mercedes’ victory at Le Mans in 1999, the GT1 is a one-of-a-kind (well, two of a kind if

Aston Martin releases updated 2011 Vantage GT4

The Aston Martin Vantage GT4 has only been racing for two years, but in that time has garnered notable accolades: Wins at the Nürburgring 24 Hours, Spa 24 hours and this year’s European GT4 Cup, just to name three.The Gaydon firm has made revisions to the 2011 model, incorporating lessons learned from the roadgoing V12 Vantage, including better aerodynamics and greater downforce, as well as a new

Audi shows off revised eTron Spyder

Audi CEO Rupert Stadler rolled onto the stage in the same eTron Spyder we saw in Paris, but for the crowd in Sin City, Audi swapped the silver paint for a more delectable red hue.Aside from the color change, everything else remains the same, from the 300-horsepower twin-turbo TDI V6 churning out 479 pound-feet of torque to the front-mounted battery and wrap around windshield. It’s still a looker,

Auto Show: GM to offer consumer test drives at NAIAS, other auto shows?

General Motors feels it has a lineup stuffed with vastly improved products and it wants to intend as many customers behind the wheel of a newborn Chevy, Cadillac, GMC or Buick to prove its point. Anyone can nous over to the topical concern for a effort drive, but the General is reportedly looking for modify more structure to intend you to evaluate a newborn GM product, including effort drives right at your topical auto show.

The city News reports that GM is employed with officials from COBO and the municipality of city to set up a driving route so that consumers can effort the automaker's products on-site. Vehicles probable be featured include newborn products such as the 2010 Buick LaCrosse, Chevy Equinox, GMC Terrain and Cadillac SRX. The effort drive Atlantic at COBO is reportedly part of GM's totally revamped 85,000 sq ft exhibit space, which includes more interactive displays and plentitude of areas to exhibit off newborn profession like direct injection and the Voltec system. Obviously, the General needed to make some field changes, since it won't need displays for Pontiac, Saab and Saturn in 2010.

Customer effort drives were piloted at the New England Auto Show early this year, where Cadillac reportedly put over 1,400 grouping behind the wheel. GM is also looking to set up drives at several another field shows, including metropolis in February, but the biggest push will take place in field metropolitan areas on the east and west coasts, where GM creation consideration is weakest.

Auto exhibit effort drives make amend sense, considering that jillions of showgoers listen these events every year. People who pay $12 to look at cars in a crammed and crowded convention center are probable the exact same grouping to intend agog about newborn products. Why not give them seat time and permit the word-of-mouth flow?

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