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The Fiat 500 Wins the Prestigious “EuroCarBody 2007” Award

The new FIAT 500 has won the EuroCarBody 2007 award, the world’s most prestigious prize for car bodies. The ninth edition of the Forum organised by Automotive Circle International was held in Bad Nauheim/Frankfurt from October 16 to 18, attended by about 600 experts in the development of the design, materials, processes and manufacture of car bodies.

2007 Fiat 500

The 600 specialists, from 15 international carmakers, gave the award to the Fiat 500, assigning it 38.33 points out of a possible 50. This enabled the “small” Fiat – the only segment A model present – to defeat the other 11 candidates from Japan, the United States, Europe and Russia.

The experts particularly appreciated the contribution made by the innovative bodyshell to the car’s NCAP 5-star rating (with a total score of 35 points), and class 11 “Insurer Impact” assessment: this is a record that puts the Fiat 500 at the top of its class in the safety field, and is even more extraordinary if we remember that it has been achieved by a car that is only 3.5 metres long.

The Fiat 500 is a car designed to reach the highest quality and safety standards, as the EuroCarBody 2007 award underlines; it is an important award that highlights the mixture of “creativity and skill” that is necessary to develop an innovative, winning bodyshell. Nor must we forget that the final competition is part of a vaster programme, that sees Automotive Circle International organising numerous congresses every year for the exchange of information and experience in the field of automotive manufacturing processes.

All international carmakers can compete, with a maximum of two cars per brand. The indispensable requirement is that they must be standard production cars, manufactured within 12 months of the official launch. For the final voting, the bodyshells must be displayed so that they can be analysed during presentations and in depth debate, and judged on the basis of 23 evaluation criteria grouped in 5 macro areas: development and application of innovative materials; innovative solutions for development and design; innovative concepts applied to the industrial manufacturing process; values that are significant for the customer, such as safety, ergonomics, acoustic comfort and quality, and, finally, the comprehensiveness and quality of the presentation of the required technical/technological content.

Fait 500: Class-beating safety

The Fiat 500 does not only offer styling with plenty of personality, modern, reliable engineering, lavish equipment and outstanding comfort. It is also an extremely safe car. More than individual devices it is a combination of various systems that make it one of the safest cars in its segment.
The new model is the first car in this category to offer up to 7 airbags (front, side, curtain- and knee-bags are all standard throughout the range, except for the Naked version). And the new 500 also proposes a number of sophisticated technical solutions to control the car’s dynamic behaviour. They include ABS complete with EBD, the sophisticated ESP (Electronic Stability Program), ASR (Anti Slip Regulation), HBA (Hydraulic Brake Assistance) and a Hill Holder device. And to guarantee the safety of the occupants, the bodyshell of the new model is designed to respect all the latest impact resistance criteria (it is the first super-mini with a front structure designed specifically to improve compatibility between vehicles in a head-on impact), and is rigid around the passenger compartment to protect occupants with high-absorption areas on the outside.

Seat-belts with double pretensioners and load limiters are standard on the front seats, with three-point belts at the rear. The front and rear seats are fitted with antisubmarining devices that prevent the occupant from sliding forward, under the seat-belt. Isofix attachments for child seats are standard throughout the range.
The Fiat 500 is fitted with all the dynamic and comfort features that ensure occupants can tackle any type of road comfortably and safely. The credit also goes to the suspension: an independent MacPherson system at the front, and semi-independent interconnected wheels with a torsion axle at the rear. The two layouts have evolved from a Magneti Marelli design and have been used on other Fiat models in the past; they have now been revised and modified for the new car, to guarantee outstanding handling and the highest possible level of comfort.

New Fiat 500: The Manifesto of the 'New Fiat'

New Fiat 500

Enter the new Fiat 500, the manifesto of the ‘new Fiat’, a model that represents to all intents and purposes the materialisation of a new approach, of new brand strategies, and a different approach to the car. Exactly 50 years after the launch of the first edition of the model, which was to become an icon of Italian motoring and of an entire period of history, Fiat is accelerating into the future.

Anyone could re-edit the Fiat 500, because its shape is part of our collective memory. Some industrial objects that were the fruit of Italian creativeness in the period after the war, like the 500 or the Vespa, cannot be judged purely in aesthetic terms, nor do they represent just a good engineering exercise in which form serves a function. On the contrary, they are powerful catalysts, revolutionary in their design and in the concept that defines common reference points and benchmarks. When this happens, the result is a masterpiece that is an essential part of industrial history. The Fiat 500 is one of them.

This is a story that has taken place twice. The first is the story of a very large number of owners, fans and enthusiasts who promoted the car’s image as a good, reliable and economical vehicle, which became an expression of a part of their lives, the best part, evoking a carefree spirit and a lack of worries. The 500 is linked to these memories, to strong friendships and first loves, it evokes images of a positive past which many would like to revive.

Dante Giacosa’s 500 was launched on July 4, 1957, as a cycle of rebirth was closing after the devastation of war, and a period of radical renewal of the company’s product range was also coming to an end, opening the way for a cycle of successes in the coming decade, a period that we can consider one of the brightest in the brand’s one hundred year history. The parallel with the new 500 is clear; it concludes the cycle of extraordinary rebirth of recent years, but thanks to its stylistic and technological features, it also represents the spark of a lasting process of expansion. And this is where history starts again.

It would be belittling to ‘limit’ the phenomenon of the new 500 to a simple, nostalgic reinterpretation. Fiat’s goal has not been to design a car that ‘looks like’ a 500, but one that ‘could be’ the 500 again. The new 500 opens the way for an innovative process in a number of environments that are very significant for today’s customers, clearly outlining where its ambitions lie in relation to the future positioning of the Fiat brand. The Fiat 500 respects the original concept in its shape and function, as you expect in these cases, so that it can evoke all the emotions and memories that make all ‘icons’ eternal, raising them beyond the limiting dimension of their category.

But first and foremost it is important to underline the innovations that the new model is able to bring to this class of product for the first time.

First of all, the widespread involvement in the development of the model and of the marketing plan, with the participation of over 3,000,000 enthusiasts who have submitted their ideas to the project, through the www.500wantsyou.com website. This initiative is a new cultural approach to relations between manufacturer and client, making Fiat one of the most open organisations, close to the expectations of the public. ‘The 500, the car of the people, by the people’: this slogan sums up the philosophy behind the development of a project which, in the best Fiat tradition, ‘democratises’ access to contents and technologies that have never been offered in this segment before.

It is the first time that a car has been launched with the full range of engines (69 bhp 1.2. 75 bhp 1.3 Multijet with DPF and 100 bhp 1.4 16v) ready to meet the emissions limits set by Euro 5 standards, more than two years before the legislative deadline, a tangible sign of Fiat’s determination to reaffirm its leadership where the environment is concerned.

It is also the first time that a compact car (3.55 metres) has been built to achieve a 5-star rating in the EuroNCAP impact tests, and it is ready for the 6-star test if and when the new rating is introduced.

Safety at all costs, with no impact on prices, a bold decision, which confirms Fiat’s intention of extending its strategy of leadership to vehicle protection, totally consistent with decisions taken in recent years as regards the Panda and the Croma, right through to the Grande Punto and the Bravo.

It is a safe product, not only for its structural sturdiness, but also because of the choices made in the construction of the range of outfits and services: 7 airbags as standard equipment (it is the only compact to offer a kneebag), and an advanced ESP available with all engines (standard on the 100 bhp 1.4 16v), are absolute novelties in this segment.

It is the first ‘small’ car to offer so much in the way of content: 4 specification levels, 3 engines at the launch, 12 colours, including 6 vintage colours that will bring the 1950s and 1960s to mind, plus tri-coat white produced by a process that is usually only adopted on luxury cars, 15 types of upholstery including luxurious Cordura and Frau Leather, 9 types of wheel rims, and 19 types of stickers, making a total of more than 500,000 variants (549,936 to be precise); the most interesting include the electric fragrance diffuser, with a choice of 3 different fragrances, and coloured key cases, an approach similar to that in the mobile phone market that lets you match the colour of the key to that of the bodywork, or to select another pattern of your own choosing. There has never been such a lavish array of accessories on such an accessible car.

The 500 is an inclusive not an exclusive concept and Fiat felt that this was the best way to meet the tastes of all its potential customers, without distinction, from the most minimalist to the most eccentric. The idea of creating a product that could adapt to the needs of the individual was also expressed in the decision to surpass all the competition in the process of incorporating electronic technologies into the passenger compartment (Plug In). A second generation Blue&Me is available, and an iPod can be easily incorporated thanks to the socket and the battery charger. A new portable navigator was developed specially for the 500 with Magneti Marelli, which is fitted directly on the dashboard and connects to other vehicle functions.

The concept of customisation is not limited to the product, but extends to the world of services and forms of payment. For example, with the ‘500 Cents’ and ‘50to500’ formulas from Fiat Group Automobiles Financial Services, the customer will be able to purchase any version of the 500 including customisation, for ¤ 5 a day, and with no down payment, or to pay 50% of the sum immediately and the remainder after 2 years.

And every time that a customer takes out one of the above loans he will benefit from a 5 year/500,000 km manufacturer’s warranty and other services that Fiat is offering for the first time, and which envisage complete 24-hour roadside service. And when it is time for periodical maintenance, the car will be picked up from the customer’s home, and his mobility will be guaranteed by the reimbursement of any taxi fares.

Plenty of offers and possibilities, because the 500 must be the car for everyone: it is the car of the people, made by the people, for the people. The 500 is the ‘New Fiat’ and the ‘New Fiat’ belongs to everyone.

For the company, the birth of the 500 represents the start of a new chapter, a declaration of the role that Fiat aims to interpret in the future on the market and in society. The stimulus to a new model of conscious consumption. A model for the exploitation of experience in the automotive field that focuses on quality and emotions, on uniqueness rather than on mass-production, where simplification does not mean doing without. The 500 is the tangible synthesis of these aspirations.
With the 500, Fiat smiles at the future.

2007 Fiat Linea: The Model in Brief

2007 Fiat Linea

03/05/2007 -- The 2007 Fiat Linea, which was present in Istanbul last October, now makes its market debut. This three-box Segment C saloon gives a new interpretation of styling, practicality and enjoyable driving, all for an extremely competitive price/contents ratio.

The car was developed by Tofas A.S., the 50-50 joint venture between Fiat Auto and Koç Holding which is listed on the Istanbul Stock Exchange. It will be manufactured in the plant in Bursa, Turkey (fully operative, output will reach 60,000 units per year) and will be marketed in a number of European and non-European countries: Spain, Germany, Morocco and Finland. At a later date, the Fiat Linea will also be manufactured in Brazil, India, China and Russia.

The new model clearly has an international vocation; it was designed by the Fiat Style Centre, and its exterior styling is elegant, dynamic and typically ‘Italian’. The aim was to appeal to the public with uncluttered, smooth lines which confirm the new Fiat family feeeling (from the Grande Punto to the new Bravo), while they offer a new reading of the stylistic elements of the great Italian motoring tradition in the saloon segment. This extraordinary stylistic heritage has now produced the Fiat Linea, a 4-door saloon that is sleek and elegant, but with generous dimensions that put it at the top of its class: it is 4.56 metres long, 1.73 metres wide, 1.5 metres tall and has a wheelbase of 2.6 metres, as well as a 500 litre luggage compartment.

The same attention went into the styling of the interior, where the lines are harmonious and balance well with the exterior, creating a friendly, light-filled environment that provides an amazing amount of room and superior comfort, where ergonomics and space for the driver and passengers are concerned. And it is in terms of the quality, comfort, practicality and enjoyment of the interior that the Fiat Linea aims to make the difference, backed up by the refinement of the materials and by the colour combinations, as well as the attention paid to every detail and to the assembly.

2007 Fiat Linea

Designed for an elegant, refined clientele with plenty of personality, the new model is agile and enjoyable to drive in all situations. It has a sparkle that is due primarily to its engines, which combine excellent performance, low consumption and absolute respect for the environment (they are all Euro 4). At the launch the model will be offered with a choice between a petrol engine (1.4 8v, 77 bhp) and a turbodiesel (1.3 Multijet 16v, 90 bhp with a variable geometry turbo), both combined with five-speed mechanical transmissions; the 120 bhp 1.4 16v Turbo from the new T-Jet family will be available at a later date.

The Fiat Linea range is very comprehensive to cater for a clientele that considers cars of this class as a real investment, because it represents the family’s main car, and it will adapt to the various markets where it is sold. In most of these, at its launch, the range will offer two engines (90 bhp 1.3 Multijet and 77 bhp 1.4 16v), three specifications (Active, Dynamic and Emotion), and 11 body colours. The range also proposes equipment worthy of a higher segment, such as certain sophisticated climate and infotainment devices that improve the comfort and quality of the time spent on board: from automatic climate control, the Blue&Me® system with USB port, a radio with CD-player (including MP3 files) and Cruise Control, down to rain, dusk and parking sensors. In other words, there are endless possible combinations, all offering excellent value for money and the best price-content ratio.

2007 Fiat Linea

Finally, the Fiat Linea is equipped with a reliable suspension layout which guarantees very easy, precise steering, excellent roadholding and the best possible comfort for passengers: an independent MacPherson system at the front, and semi-independent wheels connected by a torsion axle at the rear.

But the Fiat Linea is not only styling, plenty of personality, modern reliable engineering, a wealth of equipment and outstanding comfort. It is also a very safe car. Rather than the individual devices, it is the combination of the many solutions adopted that make it one of the safest cars in its segment. Stable, effective braking, good acceleration guaranteed by the engines and predictable handling, get the Fiat Linea out of even the most critical situations. The new model is also very well equipped where passive safety is concerned, a fact borne out by the presence of 6 airbags (Multistage at the front, curtain-bags and sidebags) which are standard depending on the version and the market. What is more, it also adopts a number of innovative technical elements that ensure the driver always has total control of the car (active safety). These include latest generation ABS, complete with EBD (Electronic Brake Distribution) and, optionally, the sophisticated ESP (Electronic Stability Program).

These briefly are the winning features of the Fiat Linea which aims to play a leading role in this category, where all the world’s major carmakers compete. Segment C accounts for 20% of the Western European car market, in other words the core of the market, with about 3,000,000 registrations per year. However, the majority of the cars in segment C are two-box hatchbacks, while 3-box models (saloons) only account for 5% of that market, with 150,000 registrations per year (this is expected to reach 160,000 units by 2013).

2007 Fiat Linea

The share in other non-European countries is more significant. In Turkey, for example, segment C represents 52% of the whole market, and saloons account for 75% of this, with 170,000 registrations per year (approximately 50% of these are premium cars, and the sales mix is 50% petrol and 50% diesel models).

The Fiat Linea is destined to become a strategic car for the Fiat range in China: the entire Chinese market totalled 4,000,000 vehicles in 2006, and is expected to reach 7,500,000 units by 2013.

And finally, in Brazil, the market absorbed 1,835,000 cars in 2006, and is expected to reach 2,250,000 units by 2013 (because the Brazilian market is structured differently, the Fiat Linea is in category D, and its goal is to achieve a 13% share of the segment). A special version will be marketed in Brazil, powered by the new 130 bhp 1.9 Flexfuel engine (running on gasohol, which already contains about 22% ethanol, and pure bio-ethanol). Bio-ethanol and gasohol are poured into the same tank, a feature that makes it easier for motorists to fill up. The engine software recognises the composition of the mix and automatically adapts the injection and ignition parameters. Flexfuel engines are able to function in the same way and with the same performance with both conventional fuels and with alcohol-based fuels. In environmental terms, the advantage of ethanol lies in the fact that it is a renewable source of energy and helps to limit emissions of greenhouse gases, because it captures carbon dioxide in the production process.

Source: Fiat

Fiat Looks for Opportunities in China

Fiat had a small but impressive lineup at the Auto Shanghai. The Italian company is trying to revive its local operation and find new partners to cash in on the China automotive boom.

Currently, Fiat has just one small production plant in China: a joint venture with Nanjing Auto, where a small number of Palio and Siena cars are being produced each year. Now that Nanjing Auto is focusing on reviving MG, Fiat is looking for a new angle to make its way in the China market.

At the Shanghai show, many visitors were attracted to the stylish new Bravo hatchback. As Fred Duan, commercial director of Nanjing-Fiat, put it: "When you buy an import car in China, you want something special." Bringing in the Bravo would provide a halo effect for the brand, but it wouldn't be a mainstream product. The midsize Linea — which was the centerpiece of Fiat's stand here — could do that job, but the business case has not yet been made for its local production.

Fiat is also trying to find new partners. Sergio Marchionne, Fiat's energetic CEO, said in a recent interview that his company is "in the position of choosing with whom it wants to develop cars in China." One potential candidate is Chery. The two companies have signed a deal that will see the Italian company using Chery's self-developed ACTECO engines in its China-market models. Chery recently ruled out the possibility of buying Nanjing's stake in the Nanjing-Fiat venture — but there are other options, one of which is for Chery to assemble Alfa Romeos.

Another potential candidate is the largely unknown Zotye Holding. Zotye, which produces a Daihatsu Terios look-alike, recently bought the ailing Jiangnan Automobile plant in Hunan province. According to Zotye officials, the company is in talks with Fiat to assemble up to 100,000 Lancia cars a year at the Jiangnan plant.