The next-generation Ford Focus made its worldwide debut at the North American International Auto Show (NAIAS) in January 2010 in Detroit, providing customers with more affordable technologies and features than ever in this segment, as well as detailed craftsmanship, outstanding fuel economy and a new standard for driving quality. HIGHLIGHTS: Both the four-door saloon and five-door hatchback body styles of the next-generation Focus are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011. The new Focus will be nearly identical in all markets, with 80 per cent parts commonality around the world. “The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,” said Alan Mulally, Ford’s president and CEO. “The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,” he added. SIMULTANEOUS LAUNCH IN EUROPE AND NORTH AMERICA The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform, which is expected to generate total sales in all regions of two million units annually by 2012. The first of these will be the new Ford C-MAX and Ford Grand C-MAX – unveiled at the 2009 Frankfurt Motor Show – for launch in Europe in the second half of 2010. “Global customers increasingly want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,” explained Derrick Kuzak, Ford’s group vice president of Global Product Development. “Our next generation of C-cars – led by the exciting new Focus – will clearly show that Ford is ready to meet that challenge,” said Kuzak. ENGINEERED WITHOUT COMPROMISE In developing the vehicle for global markets, the product team in Europe was able to call on the experience acquired from recent programs like the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford’s engineering centre in Dearborn, Mich. TAKING KINETIC DESIGN TO THE NEXT LEVEL With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road. This dynamic quality is reinforced by the distinctive design of the interior. The new Focus has an extremely modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle’s major controls and display panels. A key element of the interior is the quality of craftsmanship. The cabin’s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car. UNMATCHED DRIVING QUALITY Engineers have updated the innovative suspension concepts from prior models, developing optimised new designs for the “control blade” multilink rear suspension and the semi-isolated front and rear subframes. The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and manoeuvrable for parking. All global customers will benefit from the same quality of dynamic performance in the new Focus. Identical chassis and suspension architecture is being used for all markets, except for minor regional tuning differences, such as local tyre specifications. EFFICIENT POWERTRAINS DELIVER PERFORMANCE WITH OUTSTANDING ECONOMY The global powertrain lineup for the new Focus will include a range of state-of-the-art Ford EcoBoost™ four-cylinder turbocharged direct injection (DI) engines – including the 1.6-litre unit in Europe and a choice of advanced and improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 per cent compared to the outgoing models. INTUITIVE TECHNOLOGY ENHANCES CONVENIENCE AND SAFETY MyFord is complemented by a new generation of Ford’s powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a variety of devices and media players. STRENGTH AND SAFETY QUALITY AND CRAFTSMANSHIP IN EVERY DETAIL Each component in the vehicle that the customer will touch, see, hear or even smell has been subjected to rigorous analysis to ensure that it will exceed an owner’s expectations. Particular attention has been given to the quality of interior trim materials, and the colour matching, gaps, flushness and tolerances where one part meets another. Ford has developed a global DNA standard that defines the exact attributes a part should have to meet the quality requirements of the brand. Examples include the sound the door makes when it is closed, requiring special attention to the door structure and latch mechanism, and the design of a steering wheel, right down to the thickness of padding and size of stitching on the rim. This meticulous attention to detail is also reflected in Ford’s global manufacturing strategy for the Focus, with consistent standards and processes being applied in every one of the assembly plants, wherever they are located in the world. The new Focus will go on sale in the UK in the first quarter of 2011.
* Next-generation Ford Focus made its worldwide debut at 2010 North American International Auto Show (NAIAS) in Detroit
* Focus spearheads Ford’s new generation of global C-cars, all based on a common platform that will underpin up to 10 vehicles around the world and account for two million units of annual production by 2012
* Stylish new range provides customers with class-leading new technologies, features and craftsmanship
* New range will start production simultaneously in Europe and North America in late 2010 and go on sale early in 2011
Production of the next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011. Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants.
The new Ford Focus has been developed by a global team, led from Ford’s European small and medium vehicle centre of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford’s technical centre in Dunton, England. The vehicle has been engineered without compromise to meet all customer and legislative requirements of the major worldwide markets.
The two models share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language. The kinetic design approach uses bold vehicle designs to capture the feeling of energy in motion, so that cars look like they are moving – even when they are standing still.
Introduced in 1998, the original Ford Focus brought new levels of agility and responsiveness to the C-segment. The all-new Focus plans to raise the benchmark once more, targeting class-leading driving quality that blends outstanding steering precision and road feedback with significantly improved refinement and ride control.
The engaging driver appeal of the new Ford Focus is magnified by a powertrain range that delivers spirited performance and targets outstanding levels of fuel economy and CO2 emissions.
The technology package of the new Focus promises not only clear leadership in the C-segment, but also includes features customers in larger, more premium segments would find surprising. The new technologies have been designed to be simple and highly intuitive to use, while enhancing both convenience and safety for the vehicle occupants including driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features.
The Focus platform provides an incredibly strong and stiff structure, which not only benefits vehicle dynamics and refinement but also provides the basis for enhanced crash performance. High-strength steels are used extensively in the next-generation Focus body shell. These advanced materials help the structure meet the most stringent crash legislation across world markets, while minimising the vehicle’s weight.
The new Focus will make significant strides in reducing cabin noise, promising a quiet cabin environment. This refinement complements the fresh new interior design and higher craftsmanship levels to create a premium feel akin to larger vehicles.
Monday, February 8, 2010
2011 Ford Focus
Tuesday, February 2, 2010
2011 Ford Mustang GT
The 2011 Ford Mustang GT arrives with an all-new advanced 5.0-liter V-8 engine, developed by a passionate cadre of enthusiastic engineers who rallied around the common goal of delivering more than 400 horsepower. HIGHLIGHTS: The modern 5.0-liter four-valve Twin Independent Variable Camshaft Timing (Ti-VCT) V-8 engine in the new Mustang GT will deliver 412 horsepower and 390 ft.-lb. of torque. At the same time, fuel economy is projected to be better than the previous model and unsurpassed in the segment. “This all-new 5.0-liter engine is the next chapter in the development of the world-class Mustang powertrain portfolio,” said Derrick Kuzak, group vice president, Global Product Development. “It’s a thoroughly modern engine for the times, delivering the performance and fun-to-drive factor that enthusiasts want, while improving fuel economy.” COYOTE IN THE LOBBY The powertrain development community had long wanted to develop a new 5.0-liter powertrain, with strategic discussions beginning in 2000. By 2007, the Mustang competitive landscape was beginning to change, a sign that the time was right for advancing the Mustang GT powertrain to world-class levels. The team began 5.0-liter engine development with the objective of delivering 400-plus horsepower, on a timetable accelerated by 12 months without compromises in reliability, durability, fuel economy, or noise, vibration and harshness (NVH) control. “Nearly all of the team members have worked on other high-profile powertrain programs,” said V-8 Engine Programs Manager Mike Harrison. “They all had a clear vision of the work required on their particular component or subsystem. Their passion for engines, racing and delivering every last ounce of performance throughout the engine speed range really demonstrated that they put their heads and their hearts into this powertrain.” Development test engines and benchmarks included 5.0-liter blocks, employing different bore and stroke measurements, GT500 four-valve-per-cylinder heads and cams, various intake manifold runner configurations, differing compression ratios and a deep-sump oil pan. The team also evaluated Ford Racing’s 5.0-liter “Cammer” V-8 crate engine for transferable best practices. Extensive computer-aided engineering (CAE) modeling, development engine experimentation and evaluation in combination with intricate machine work brought this promising, all-new configuration to jaw-dropping life in an accelerated time frame. The result of this development is an “and” solution, not an “or.” 2011 Mustang buyers will enjoy the benefits of a powerful engine as well as responsible fuel economy. Ti-VCT For a high-performance application, the team specified cam-torque-actuated variable camshaft timing. Using existing cam torque energy, with assistance from pressurized oil, meant that minimal upgrades to the oil pump were required, resulting in less parasitic drag. Increased volumetric and thermal efficiency gives faster Ti-VCT response at all engine speeds. During the development phase, camshaft lift profile and port optimization started with higher-lift Ford Racing aftermarket units, modified for compatibility with various four-valve-per-cylinder heads. Extensive CAE and dynamometer testing was performed to fine-tune camshaft events and port flow for performance and fuel efficiency in conjunction with the variable camshaft timing. The resulting all-new aluminum four-valve-per-cylinder heads feature a compact roller finger follower valvetrain layout leaving more room for high-flow ports for free-breathing performance. Head structure was designed to support higher cylinder head pressures and cross-flow cooling for sustained high-rpm use. Head bolt size was increased from 11 to 12 millimeters to contain the higher combustion pressures. The aluminum block was developed for optimized windage and oil drainback under lateral conditions and high rpm, such as a track-day outing for an enthusiastic owner and driver. Increased main bearing bulkhead widths and nodular iron cross-bolted main bearing caps with upsized bolts were also employed to accommodate the significant performance increase. An additional element is the increased capacity and baffling of the deep-sump stamped steel oil pan to enable sustained high-rpm use and offer the convenience of 10,000-mile oil change intervals. Piston-cooling jets also were incorporated for performance-minded customers and for faster oil warm-up on cold start. Specially designed tubular exhaust headers were developed to maximize exhaust pulse separation and improve flow. A team analyst actually fabricated the tubular headers in his home workshop, bringing the CAE design to life. PERFORMANCE AND FUEL ECONOMY The six-speed automatic transmission on the 2011 Mustang GT will deliver up to an estimated 25 mpg highway and 17 in the city. This is up from 23 mpg highway and 17 city for the 2010 model. Six-speed manual transmission Mustang GT models for 2011 are projected to deliver 24 mpg highway and 16 city, matching the 2010 model but delivering significantly more horsepower and performance feel. 2011 Mustang GT fuel economy is enabled by the Ti-VCT, the six-speed transmissions in automatic or manual variations, EPAS and an additional rear decklid seal to enhance aerodynamics. Fuel economy also is aided by engineering a lightweight powertrain. The engine, as shipped, weighs just 430 pounds. This represents a weight savings of more than 20 percent versus the previous 5.0-liter offering. Lower mass can be attributed to the aluminum block and heads, the lightweight composite intake manifold, composite cam covers and hollow camshafts. IMPROVED DRIVING DYNAMICS The 2011 Mustang GT features an enhanced rear lower control arm to add stiffness, improve powertrain NVH control and sharpen handling. A stiffened rear stabilizer bar for better on-center steering is also included. Stabilizer bar diameters, spring rates and dampers all have been tuned for improved dynamics. A Brembo brake package upgrade will be available for serious enthusiasts. This package includes 14-inch vented front discs from the GT500 Mustang, unique 19-inch alloy wheels and summer performance tires. ADDED CONVENIENCE CONTENT NEW LOOK Three vibrant new colors will be added for 2011 including Yellow Blaze Tri-Coat, Race Red and Ingot Silver. IMPROVED NVH CONTROL AND CONVERTIBLE RIGIDITY Mustang GT convertible models feature enhanced structural rigidity, with lateral stiffness improved by 12 percent versus the 2010 model. A tower-to-tower front strut brace is now standard, and the V-brace has been stiffened by adding gussets. The secondary crossmember also has been stiffened while a front Z-brace has been added, connecting primary and secondary crossmembers. A-pillar stiffening foam also has been added to increase rigidity. “This powertrain honors Mustang’s heritage by raising the bar on performance while increasing fuel economy,” said Barb Samardzich, vice president, Powertrain Development. “For enthusiasts, such as the passionate members of the 5.0-liter V-8 team, it’s like having your cake and eating it, too.”The 5.0 is back!
* The new Mustang GT continues Ford’s powertrain offensive with an all-new 5.0-liter V-8, which uses advanced technology to deliver 412 horsepower and projected unsurpassed highway mileage of 25 mpg
* For enthusiasts, a Brembo brake package, with larger rotors and calipers from the Ford Shelby GT500® Mustang, unique 19-inch wheels and summer performance tires, is offered; new fender badges herald return of the 5.0-liter engine
Many of the engineers on the development team have worked in the Engine and Electrical Engineering Building on the Dearborn, Mich., product development center campus. For years they walked past the original 5.0-liter V-8 Coyote Indy racing engine on display in the lobby, continually inspired by its mix of heritage, high technology and horsepower.
A critical element in the 5.0-liter V-8’s ability to deliver 412 horsepower, with improved drivability, tractability and fuel economy over the 2010 Mustang GT powertrain, is enhanced Ti-VCT.
The 412 horsepower and 390 ft.-lb. of torque delivered by the 2011 Mustang GT 5.0-liter V-8 represent significant increases versus the 2010 model year output levels.
EPAS has made a dramatic contribution to Mustang GT driving dynamics, delivering quicker on-center steering response, increased effort at highway speeds and reduced effort required in low-speed parking maneuvers. EPAS allows specific tuning for the Mustang GT application.
For 2011, Mustang GT offers drivers several new convenience technologies, including:
* Standard message center
* Integrated blind spot mirrors
* MyKey™ programmable vehicle key
From the 5.0 fender badges to the new engine cover, Mustang GT honors and continues the proud heritage of its predecessors. The speedometer increases to 160 mph and the tachometer redline advances from 6,500 to 7,000 rpm.
For 2011, Mustang GT benefits from across-the-board NVH improvements. These include additional sound-deadening material on either side of the instrument panel, additional sound absorbtion behind interior trim panels and a real wheel arch liner to reduce noise on gravel or wet surfaces.
2011 Ford Mustang
The 2011 Ford Mustang puts 305 high-performance horses in the hands of V-6 coupe buyers with a new all-aluminum dual-overhead cam (DOHC) engine that delivers a projected 30 mpg on the highway with a six-speed automatic transmission and fun for drivers on nearly every road. HIGHLIGHTS: For 2011, Mustang’s new 3.7-liter Duratec 24-valve V-6 uses advanced engineering to deliver its power and economy: Twin Independent Variable Camshaft Timing (Ti-VCT) adjusts the valvetrain in microseconds. Aluminum construction means light weight. It’s an engine designed to crank out torque down low, rev to 7,000 rpm and deliver the mechanical music sports coupe lovers crave everywhere in between. “Mustang is completely transformed with this new engine,” said Derrick Kuzak, group vice president, Global Product Development. “Everything people love about the car is still there and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports coupes in the world.” NEW 3.7-LITER V-6 ENGINE “This new V-6 engine really speaks to what Mustang is all about,” said Barb Samardzich, Ford vice president of global powertrain engineering. “It produces power everywhere in the rev range and loves to be pushed hard. The Duratec 3.7-liter builds on our promise to use advanced technology to deliver both power and fuel economy.” The high output is due largely to Ti-VCT which allows variable control of valve operation across the rev range. The variable cams operate on a Direct Acting Mechanical Bucket (DAMB) valvetrain using polished buckets to reduce friction. The end result is as much as a 3 percent improvement in fuel economy and a 10 percent improvement in power output versus traditional engines without these advanced features. Ti-VCT is complemented by special-tuned composite upper and lower intake manifolds for efficient air delivery and lighter weight. Ignition power is delivered by a high-energy coil-on-plug design, while piston-cooling jets and a lightweight die-cast aluminum cylinder block improve the durability and efficiency of the 3.7-liter V-6 design. Performance was the mantra for every aspect of engine design. A cold air induction system and dual exhaust give the 3.7 its free-breathing style with a 7,000 rpm redline and near-instantaneous response to throttle inputs. A die-cast aluminum deep-sump oil pan provides 10,000-mile oil change intervals, saving drivers money on maintenance and resulting in less waste in oil disposal. Engineers also worked to ensure aggressive, high-performance sounds come from the new engine, from intake to exhaust. Not only does the retuned air intake system minimize losses, it also provides the driver with a satisfying intake rush on hard acceleration. The all-new dual exhaust system is mellow at idle but opens up with a howl at full-tilt, letting Mustang drivers know they’re behind the wheel of a world-class sports coupe. “This car marks a new type of Mustang,” said David Pericak, Mustang chief nameplate engineer. “We’re using a high-performance quad-cam V-6 with all the bells and whistles in a car that’s become legendary for its handling and roadholding; it’s really going to get a lot of new sports coupe fans excited about Mustang, some for the first time ever.” POWERTRAIN IMPROVEMENTS Drivers who prefer a manual gearbox will enjoy the short throws and direct feel of the shifter along with the relaxed cruising permitted by the extra top gear ratio. Customers choosing the automatic will be pleasantly surprised to find the advanced six-speed 6R60 transmission does not sacrifice fuel economy – or performance – for convenience, delivering an expected 30 mpg highway with crisp, quick shifts that maximize torque and horsepower. The automatic transmission also features a grade-assist or “hill mode” to improve drivability on hilly terrain. This technical innovation uses vehicle input – acceleration, pedal position, vehicle speed and brake status – to automatically determine the correct gear ratio while on an incline or decline. Hill mode eliminates sixth gear, extends lower gear operation on uphill climbs, and provides additional grade or engine braking for coast downs. The standard 2.73 rear axle provides an ideal blend of cruising fuel economy and acceleration, aided by the wide ratio spread permitted through the use of six forward speeds in the gearboxes. Performance enthusiasts can select an available 3.31 rear axle ratio for better off-the-line launch characteristics. FUEL ECONOMY IMPROVEMENTS * 19 mpg city/30 highway with six-speed automatic transmission, up from 16 mpg city/24 highway on the 2010 model with automatic – a 25 percent improvement over 2010 Refinements throughout Mustang’s body, powertrain and chassis design contribute to the improved fuel economy numbers. Examples include: * The new Electric Power Assist Steering (EPAS) system which eliminates the drag of an engine-operated hydraulic power steering pump HANDLING AND DRIVING DYNAMICS While Mustang’s aerodynamic improvements were designed mainly to improve fuel economy, engineers also adjusted the vehicle’s front/rear lift balance. The result is a car that tracks more securely and feels more “planted” to the road surface at higher speeds, helping to keep the tires in better contact with the pavement. The addition of EPAS marks a new era in driving dynamics for Mustang owners. Steering effort at parking lot speeds is reduced, while high-speed and highway feel is improved for more precise steering and handling. Because the belt-driven power steering pump is eliminated, EPAS provides a quieter vehicle with fewer components drawing engine power. EPAS also enables new technologies that adjust for minor driving annoyances. Pull-Drift Compensation adjusts the steering to correct for crosswinds and minor road crowning, while Active Nibble Control helps eliminate the “shimmy” felt at high speeds when a wheel is out of balance or a brake rotor is warped. Both conditions are alleviated by EPAS independent of driver input, helping ensure Mustang delivers a smooth, comfortable driving experience in all conditions. Mustang buyers choosing the new V-6 will also get a standard limited-slip differential that provides better handling and more sure-footed grip in poor weather conditions by directing engine torque to the rear wheel with the most traction. When the time comes to slow things down, the 2011 Mustang is also equipped with larger four-wheel ABS disc brakes, with 11.5 inch front and 11.8 inch rear rotors. REFINEMENTS COMPLEMENT ADVANCED FEATURES Additional lightweight soundproofing measures help filter unpleasant, high-frequency noises while tuned intake and dual exhaust add the sounds Mustang buyers relish. Occupants also benefit from new door seals and a rear wheel arch liner that reduce road noise for a quieter, more enjoyable drive, all with minimal weight gain compared to the 2010 model. Enthusiasts who want a premium performance-oriented Mustang V-6 can opt for the new Performance Package, which will be available August 2010. Designed for driving enthusiasts, the Mustang V-6 Performance Package comprises: * A 3.31 rear axle ratio for quicker off-the-line acceleration For 2011, Mustang also ups the ante on technology and convenience features, including a standard driver’s message center in the instrument cluster and integrated blind-spot mirrors in the side-view mirror housings. Ford’s MyKey™ system, designed to encourage safer teen driving and safety belt use, also is newly available on Mustang. MyKey allows owners to program the vehicle key using the driver’s message center to incorporate features such as limited top vehicle speed and audio volume, a traction control system that cannot be deactivated, a persistent Belt-Minder® safety belt reminder and various speed alert chimes. TOP SAFETY MARKS EXPECTED The Mustang’s considerable body stiffness contributes to the coupe and convertible’s driving performance and has a parallel benefit in accident protection. While the coupe’s body structure is approximately 31 percent stiffer than the previous Mustang platform, the convertible’s is more than twice as stiff – creating a structure that helps protect the cabin from deformation and intrusion in an impact. Mustang also uses high-strength steel in its body structure and ultra-high-strength steel in the door intrusion beams for additional side-impact protection. The front structure’s crush zones are computer-designed to absorb energy in a controlled manner and help dissipate it before it can reach the passenger compartment. Ford engineers have run thousands of design iterations of the Mustang’s front rails to arrive at an octagonal shape that helps spread crash forces evenly to aid in protecting occupants. State-of-the-art technology adds to the convenience and safety of the 2011 Mustang, from the availability of the latest version of Ford SYNC®, with applications such as Traffic, Directions and Information, 911 Assist™ and Vehicle Health Report, to standard AdvanceTrac® Electronic Stability Control, which complements the all-speed traction control and standard Anti-lock Braking System (ABS). Additional standard safety equipment includes the Personal Safety System™ which features dual-stage driver and front passenger air bags, safety belt pretensioners and Belt-Minder. The 2011 Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich. The new 3.7-liter V-6 will be built at Ford’s recently retooled Cleveland Engine Plant No. 1.
* For 2011, Mustang makes sports coupe news with a new high-performance, all-aluminum Duratec® 3.7-liter DOHC Ti-VCT V-6 that delivers 305 horsepower and an expected best-in-class 30 mpg highway with six-speed automatic transmission – no other vehicle in the industry can beat that combination
* New technology and convenience features include: Standard integrated spotter mirrors; message center; MyKey™ programmable vehicle key; and Universal Garage Door Opener
With Ti-VCT operating its four valves per cylinder, the new Mustang V-6 powerplant sends significantly more horsepower and torque (305 hp and 280 ft.-lb.) to the rear wheels than its predecessor – despite its smaller displacement. The behind-the-wheel feel is unlike any Mustang ever produced.
Drivers can get the most out of the new V-6 engine’s output using either an all-new six-speed manual gearbox or a six-speed automatic transmission. Both come with the flexibility and fuel economy benefits of six forward ratios regardless of whether buyers want to shift for themselves or not.
Extra horsepower and refined engine operation will be the most noticeable features to new 2011 Mustang 3.7-liter V-6 buyers while projected class-leading fuel economy, also a standard feature, offers an additional bonus. The numbers speak for themselves:
* 18 mpg city/29 highway with six-speed manual transmission, up from 18 mpg city/26 highway on the 2010 model with manual
* Six-speed transmissions that allow lower cruising revs without sacrificing off-the-line performance
* Aerodynamic improvements such as a new front fascia, tire spats on the rear wheels, modified underbody shields, a taller air dam and an added rear decklid seal
With so much additional horsepower standard, the 2011 Mustang received enhancements to its chassis to maintain the outstanding balance and driving behavior Mustang owners expect. Damper tuning and spring rates were revised to provide a smooth highway ride while a new rear lower control arm and stiffened stabilizer bar bushings improve stiffness and handling for better cornering response.
To reinforce the sporty nature of the 2011 Mustang, all V-6 models will come standard with new instrument cluster graphics, including a speedometer that reads up to 160 mph and a tachometer that reads to 8,000 rpm, reflecting the free-revving style of the new engine.
* Firmer Mustang GT suspension
* 19-inch wheels
* Summer performance tires for improved grip
* A strut tower brace for increased chassis rigidity
* Unique electronic stability control calibration with sport mode for performance driving
Mustang’s technological advances are also incorporated in the structure of the vehicle to improve safety. The 2010 Mustang coupe earned the U.S. government’s top five-star crash-test rating, a designation the 2011 model is expected to achieve.
2011 Ford Fiesta
Ford’s hot-selling new Ford Fiesta will deliver more than just great looks and top fuel economy of any vehicle in its segment when it goes on sale in North America next year. The 2011 Fiesta – available in four- and five-door body styles – also will set a new small car benchmark for safety, connectivity and powertrain technology. HIGHLIGHTS: In fact, Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive technologies and projected highway fuel economy of 40 mpg, besting the Honda Fit,Nissan Versa and Toyota Yaris and Corolla. “Customers are savvy. They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience,” said Mark Fields, Ford president of The Americas. “We plan to answer the call with Fiesta; an all-new vehicle in North America we hope will set a new standard for small cars.” Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia. When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity. “Fiesta was developed with customers, not just for them,” said Derrick Kuzak, group vice president for global product development. “Fuel economy, spirited performance and efficient use of space are universal desires, across global markets – and Fiesta delivers.” The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views. KINETICS AND AESTHETICS “These influential, prospective Fiesta customers relate to the design philosophy of ‘energy in motion’ because it reflects their personal outlook and lifestyle,” said Kevin George, Fiesta design manager. Up front, Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Taurus, the fuel-efficient midsize Fusion and the bold Fiesta. Adding eyes to the Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Fiesta provides ample space for occupants and their gear. At the rear of the car, many design elements merge, including the chamfered rear liftgate glass, the low roofline sweeping into a spoiler and dramatic taillamps with honeycomb detailing mounted high in the five-door’s corners. Muscular rear quarter panels, wrapped tightly, draw the eye to the wheels and Fiesta’s confident stance. The Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta’s broad color palette – more available colors than any other segment competitors – instills vibrant individuality. INSIDE FIESTA The instrument panel centerstack – focal point of the new Fiesta interior – was designed to feel as useful and familiar as the keypad on a mobile phone. The North American Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Fiestas also offer leather with sporty contrast accent color piping. Soft, sculptured surfaces and the centerstack layout provide the Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors – switchable among three levels of intensity – for interior accent lighting. And Fiesta keeps it green; 25 percent of volume-series SE seat fabric inserts are comprised of recycled content. FUN, WITH FUEL EFFICIENCY Fiesta’s advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility. Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine’s thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy. Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience. Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail. AUTOMATICALLY GAME-CHANGING “Fuel economy leaders have traditionally been manual shift models,” said Pierro Aversa, team leader for transmissions. “Fiesta changes the game by offering an advanced PowerShift six-speed automatic that delivers maximum fuel economy.” Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver’s foot on the accelerator pedal. This “dry” transmission operates with sealed internal lubrication, reducing internal friction and adding to Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency. PowerShift has been proven in Ford’s European market and will redefine North American small car segment expectations for responsive shifting and fuel efficiency. POWER STEERING CONSERVES FUEL Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford’s lineup will offer this fuel saving technology. EPAS also includes Pull-Drift Compensation to help Fiesta track true regardless of road crown or side wind conditions. In addition, active nibble control helps detect and compensate for tire balance irregularity. Both features – enabled by EPAS – are class-exclusives. STRENGTH, SAFETY, QUALITY AND QUIET Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver’s knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system. Tested and proven on virtually every continent where you can drive a car, Fiesta arrives with proven quality and customer readiness. “For North America, the global Fiesta was tweaked, not re-designed or re-developed.” said Steve Pintar, chief engineer. “We built on the success of the European Fiesta and are really proud of how little has changed.” Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized. Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities. Much of Fiesta’s sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Fiesta aerodynamics contributes to both NVH control and fuel efficiency. FEATURES AND FUNCTIONALITY Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Fiesta’s versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between. Fiesta also features Ford’s EasyFuel® Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment. FIESTA SALES SUCCESS
* Fiesta offers 15 class-exclusive technologies, adding luxury and convenience usually found in vehicles at significantly higher price points
* Fiesta is projected to deliver best-in-class highway fuel economy of 40 mpg, with a responsive 1.6-liter DOHC I-4 engine, advanced PowerShift six-speed automatic transmission and Electric Power Assist Steering (EPAS)
* Designed to be versatile, personal and adaptable, Fiesta is expected to deliver best-in-class safety, convenience and connectivity with segment-exclusive SYNC® voice-activated communications system, an expressive color palette and available graphics
Kinetic design imparts a sense of movement – even while standing still – harmonizing character elements to reflect global Ford identity, enabling Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful “design progressive” mind-set, a consumer group that values style and diversity as worthy assets.
Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.
Fiesta’s flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Fiesta expected to deliver best-in-class fuel economy at 40 mpg.
An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.
For confidence-inspiring on-road dynamics, Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive – providing optimized assist based on speed, cornering forces and acceleration or deceleration.
More than 50 percent of Fiesta’s welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta’s confident road-holding, best-in-class occupant safety and quiet composure.
From class-exclusive automatic climate control to a standard aux input, Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver’s mobile phone with Fiesta’s onboard, voice- activated communications and entertainment system.
Fiesta is continuing its sales momentum as Europe’s No. 2-selling car and Ford of Europe’s top-selling vehicle, helping increase Ford’s share in Europe’s main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It’s winning enthusiastic media reviews in Asia. Now, the all-new Fiesta offers North American consumers a stylish, fuel-efficient alternative.
