GM marketing chief Ewanick: “We’ll focus on Cruze all year long”

Joel Ewanik was recently named General Motors’ global marketing chief, so we sat down with him and Buick marketing honcho Roger McCormack at the Detroit Auto Show to find out how they plan to get more attention for GM’s brands.For both men, the priority is to get people in seats since GM appears to realize that it can’t just rely on people to trust its marketing. “We’re making great cars – the