that's who Ford is hoping to satisfy with the new Fiesta. Well honestly now, who isn't? But that's some ambitious target, to attract the attention of the most trend-savvy (make that trend-setting) demographic in the world capital of fashion. They reacted to the Fiesta as if the car were the twenty-five year-old Milanese fashion model, taking notice as we approached and turning to ogle as we passed by.
The debut of a new Fiesta may not seem as exciting as a new Mustang or SVT performance model, but the sharply-styled supermini is a vitally important new model for Ford, marking a change in direction for the global automotive giant. Actually, make that two changes in direction. Clearly a lot more went into translating the concept to production, but minimizing the differences between the two is a remarkable accomplishment traditionally reserved for supercars.
The debut of a new Fiesta may not seem as exciting as a new Mustang or SVT performance model, but the sharply-styled supermini is a vitally important new model for Ford, marking a change in direction for the global automotive giant. Actually, make that two changes in direction. Clearly a lot more went into translating the concept to production, but minimizing the differences between the two is a remarkable accomplishment traditionally reserved for supercars.
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